I’m a voracious reader, working my way through two to three books a week. I either purchase new e-books because I like to get them instantly on my Kindle, or re-read favorites from my heavily stocked bookcase.
Right now I’m looking at all the books I have. It’s an extensive collection and actually catalogued by author name then title. I can see instantly my love of series. When I read a book by an author I enjoy, I quickly pick up every other book in the series if there is one.
I’m also always on the lookout for new authors. There is such an amazing array of talent out there, but how do we as authors, ensure readers of our genre find us?
Growing your AUTHOR BRAND is certainly one way, and even better, here’s a simple approach on how to make a start.
Six months ago I began to analyze my own author brand. I have three separate series underway, in three separate genres:
Magio-Earth series — YA fantasy romance.
Bodyguards series — Heart-pounding romantic suspense.
Highlander Heat series — Highlander time-travel romance.
I took those three series and came up with the following tagline–
Where Romance meets Fantasy and Adventure…
Now, the idea behind a tagline is to display it everywhere you can. It describes what you write, or the image you want to portray, or what simply makes you, you. Here’re some places an author’s tagline can go:
- In your blog/website header.
- As your email signature.
- On your Amazon author page.
- On your Facebook header.
- On your Goodreads page.
- Somewhere in your book. It’s just a tagline, so it could go in the “about the author section,” or “title page” right after your name.
- On your Twitter profile.
- On your Pinterest profile.
And I’m sure there are a ton of other places as well. Your tagline represents what you do. It’s a catchy phrase, with the intention to become memorable.
Here’re some great taglines I’ve seen:
- Nalini Singh, New York Times Bestselling Author. (Yeah, just had to pop that one in. I’d sooo like that one for myself.)
- Jessi Gage, …A Time to Love.
- Jennifer Probst, A little bit naughty…a little bit nice.
- Sondrae Bennett, Love stores that sizzle off the page.
- Jennifer Lowery, Where Happily Ever After is Only the Beginning…
- Karen Y. Bynum, …Fate be damned.
- Sonya Clark, Where magic and music cast a spell on the night.
- Shannon MacLeod, Writer of romance, teller of tales, weaver of dreams.
So, have you begun working on your author brand? Do you have a tagline? Drop me a comment and let me know yours.
I hope you enjoyed this week’s post. Have a fabulous week.